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Nutritics Partners with Leading Middle East Organisations

Emirates Leisure Retail, Dubai Police, Health Factory and Slices Pizza, are all utilizing Nutritics to optimise their nutrition analysis requirements.
1st Dec 2016

Nutritics, the Irish provider of nutrition analysis software, has today announced a number of new partnerships with leading Middle East organizations as part of the Enterprise Ireland Trade Mission to the Region led by Minister for Foreign Affairs and Trade, Charlie Flanagan TD.  The Company has partnered with Emirates Leisure Retail, Dubai Police, Health Factory and Slices Pizza, who are all utilizing their market leading software to optimize their nutrition analysis requirements.The Company anticipates revenues from the region to reach AED4m (AED4.1m/€1m) in 2017, with a number of contracts scheduled to commence Q1 2017.

Welcoming the announcement Minister Flanagan said: “The opportunities for innovative and ambitious Irish companies to build partnerships and increase their sales to the Middle East region are indisputable, as demonstrated by Nutritics’ exciting announcement today. The range of their new partnerships is testament to their innovation and commitment and I wish them every success for the future”.

Nutritics CEO Damian O’Kelly noted, “We are very excited to announce our first series of partnerships with local organizations. We are very focused on offering clients an innovative solution to help tackle the increasing rates of diabetes, obesity and lifestyle related diseases in the region and we look forward to growing our investment and presence in the region over the coming months”.

As part of Nutritics’ commitment to the Region, the Company has launched an advanced Middle East version of their software programme, which will enable clients to search local foods and dishes, create recipes, analyze diets and build customized meal planning reports in Arabic.

Despite only being launched in 2013, the Nutritics software programme is now the market leader in nutrition analysis software, with clients in 127 countries, including some of the world’s largest healthcare, foodservice, education and elite sport organizations. The Company is now focused on expanding their presence in the Middle East and working alongside local organizations to reduce dietary related health issues in the region.

Kevin Sherry, Executive Director Global Business Development at Enterprise Ireland said: “A key focus for Enterprise Ireland is to increase the number of globally diversified Irish companies in high-growth markets like the Middle East.  Nutritics has achieved considerable success in this region as result of their innovation and ambition. Enterprise Ireland’s teams in Ireland and the Middle East look forward to working with Nutritics as they expand and scale their footprint in global markets”.