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In the world of hospitality, the menu is far more than a list of dishes. It’s a living, breathing brand asset, one that shapes guest perception, operational efficiency, and compliance credibility. For marketing and operations leaders, it’s a critical touchpoint that impacts everything from brand reputation to customer safety. Yet, teams often struggle with fragmented … Continued
Too often, menu ownership gets lost in the shuffle. Initial development sits with the food team, and it’s then rushed over to marketing for a quick tidy-up before print. This common workflow means you’re missing out on the profit engine it was born to be. Meet the ‘Menu Geek’ That’s where Annica Wainwright, co-founder of … Continued
Define Menu Engineering Menu engineering is an approach which hospitality venues such as restaurants and cafes take to optimise their menus for profit, marketability and sustainability. By continually analysing the popularity of dishes, which ingredients are used, and the design of the menu itself, businesses can develop and promote dishes which represent the best possible … Continued
With costs rising across the board, saving money is a top priority for food businesses this year. The good news is that switching to digital menus can help: not only can they reduce your costs in a number of ways, but they even have the power to boost revenue, too. Read on to find out how … Continued
Research shows that simple changes to the language and layout of your menu can massively increase the likelihood of customers choosing plant-based dishes over those with meat. Not only is this interesting from a consumer psychology angle, but it has real ramifications in a world where meat-free meals are increasingly relevant. Numerous studies conducted by the research … Continued
YO! acquisition shows size of the prize for operators who embrace sustainability, by Nutritics’ CEO – Stephen Nolan. The £491m sale of YO! operator Snowfox to Zensho Holdings shows the commercial benefits of embracing purpose and sustainability. With the sale price representing a multiple of 14 times Ebitda based on Snowfox’s most recent accounts, Zensho … Continued
Different types of date labels serve different purposes. Best before dates are about the quality of the food, while the use by date is about safety. In the EU, UK and Australia, these labels are regulated to ensure that retailers use the appropriate one for their products. By contrast, dating is not required by US Federal law, with the … Continued
Smart menu design is more important than you might think: a well-planned digital menu can improve the entire dining experience, boost the perceived value of your brand, strategically drive customer buying decisions and, ultimately, increase your profits. First, make sure your offering itself is carefully considered, then follow our tips below to ensure you’re presenting it … Continued
Recently, the UK government introduced a new legislation around adding calories to menus as part of their “Tackling Obesity” initiative in 2020: “We can confirm that we will introduce legislation to require large out-of-home sector businesses, including restaurants, cafes and takeaways with more than 250 employees, to provide calorie labels on the food they sell. We … Continued
With calorie information a mandatory inclusion on menus in England as of April 6th, 2022, this is a good time to re-evaluate your menu items through a calorie-conscious lens. Healthy choices continue to enjoy increased importance for today’s consumer; recent research from Bidfood (2022) revealed that eight in 10 people in the UK are consciously looking for … Continued