Peach Pubs case study
Peach Pubs: Cutting Menu Update Time by 50% with Ten Kites
Discover how the marketing team at Peach Pubs are using Ten Kites to optimise SEO, design beautiful customer facing menus and improve guest engagement.
Peach Pubs case study
Customer Background
Peach Pubs is a UK-based hospitality group with a diverse portfolio of 22 pubs, stretching from Birmingham to Surrey along the M40. The company has built a strong reputation for providing high-quality food and a welcoming atmosphere in all of its locations. Known for their community-focused approach and exceptional service, Peach Pubs is committed to continually enhancing the guest experience while maintaining operational efficiency. The group has ambitious growth plans and is always looking for ways to improve the operational aspects of their business.
The Challenge
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Allergen Management and Compliance: Ensuring menu compliance with allergen and nutritional labelling was time-consuming, requiring manual updates.
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Menu Efficiency: Frequent menu changes were complex and labour-intensive, often causing formatting issues when manually copied into WordPress.
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SEO Optimisation: PDF menus were hard to integrate into the website in an SEO-friendly way, limiting visibility and online customer attraction.
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Procure Wizard Integration: Recipes in Procure Wizard weren’t seamlessly linked to menu updates, leading to product data inaccuracies and misalignment.
The Solution
Peach Pubs adopted Ten Kites to streamline their operations, focusing on two key areas: web menus with customisable templates and allergen matrices.
- Customisable Web Menus: Ten Kites enabled Peach Pubs to create SEO-friendly web menus with customisable templates, ensuring consistency and alignment with branding across all sites.
- Automated Allergen Matrices: Ten Kites automatically tracks and updates allergen information, ensuring compliance and allowing consumers to filter dishes by allergens or dietary needs.
The Results
- Time Savings: Peach Pubs cut menu update time by 50%, freeing up time for operational priorities and customer service.
- Improved Allergen Management: Automated allergen and nutritional tracking ensured compliance and reduced the risk of non-compliance.
- SEO Performance: SEO-friendly menus improved search engine visibility, driving more organic traffic and increasing engagement.
- Increased Customer Engagement: Better website integration and the ability to highlight promotions (like the Pub Club), led to an 8% increase in covers from Monday to Wednesday.
- Flexibility for Promotions: Peach Pubs easily adapted menus for seasonal changes and promotions, responding quickly to customer demand.
“The customisable templates have really improved our menu design process. We can make updates quickly, and the menus now look professional across all locations. We’ve reduced the time spent on menu changes by half. What used to take three days now only takes about a day and a half, which has been invaluable.”
Lindsey Hobbs | Senior Brand Manager, Peach Pubs