In today’s fast moving and challenging landscape, operational efficiency is arguably the foundation for business growth. Nowhere is this more evident than in hospitality where customer expectations are high, margins are tight and every operational detail matters. Without solid systems in place even the most promising business can fall behind.

That is where technology can make a difference – not to replace the human element that hospitality relies on but to empower that human element. Technology can play a major role across operations, enabling faster, data-driven decisions and give teams back a much-valued commodity – time.

Smarter systems, stronger teams

As operators are keenly aware, effective use of resources is the backbone to success. Take menu optimisation, for example. Operators and chefs will be well versed in reviewing what is working on menus and making the appropriate adjustments, but where tech comes in is to elevate that ability, at pace, for significant gains. 

Access to the right data in real time can supercharge operations across the board. Full transparency across menu performance for example, allows operators to act quickly – streamlining prep to give kitchens more time, cutting waste to reduce environmental impact and boosting profitability – all in one fell swoop. 

Menu engineering as a strategic tool

Where accurate and live data can also offer invaluable support is in cost control and supply chain transparency as it provides accuracy around allergens and improved quality control.  Smaller, well-curated seasonal menus can help to achieve that. Seasonal menu creation is nothing new, however, the additional demand on teams now comes from a more complex and diverse requirement from consumers walking through the door. 

What we see operators often do well is lean on digital solutions to consistently balance menu item popularity with menu item profitability. These venues are responding to evolving customer demand for sustainable, high quality and delicious food whilst maintaining a healthy profit margin. 

Introducing digital solutions, such as Ten Kites, helps teams to make data-backed decisions when evolving menus in line with consumer demand and trends, whilst ensuing all decisions account for the operator’s bottom line. After implementing Ten Kites to adapt to consumer demand, update seasonal menus and highlight promotions, our partners Peach Pubs reduced the time usually spent on menu admin by a significant 50%. Time that could then be dedicated elsewhere. 

Powered by people, supported by tech 

We understand that the hospitality industry is run by people, for people. Embracing digital solutions doesn’t mean losing the human touch, it means enhancing it. By reducing time spent on labour-intensive tasks, smart systems free up staff to focus on what truly matters – delivering great service and building genuine connections with guests.

Embedding digital tools and data-driven thinking into business culture not only helps operators stay agile in the short term but also lays the foundation for long-term success. Over time, consistent data collection provides a clear view of business performance, empowering teams to make smarter, more strategic decisions for the future.