Butcombe case study
How Butcombe Slashed Menu Prep Time by 75% with Ten Kites
Discover how the kitchen team at Butcombe Group are using Ten Kites to reduce admin time for menu cycles, improve team training with cookbooks and increase allergen compliance.
Butcombe case study
- UK pub group
- Kitchen teams use Ten Kites for menu updates, compliance and chef training with cookbooks
Customer Background
Butcombe Pubs & Inns operates 120 venues and over 400 rooms across southern England and the Channel Islands. Each site is unique, but their growth relies on talent and streamlined operations – especially consistent menu and supply chain management.
The Challenge
Managing menus, allergens and digital content became harder as the group scaled.
- Too complex: 47 menus, 11 price bands, diverse diets and seasons made updates slow.
- Manual processes: External designers meant delays, especially for new site launches.
- Inaccurate data: Using third-party tools for allergen info led to inconsistencies and risk.
Butcombe chose Ten Kites for its simple, centralised system that removes the headaches from menu management.
The Solution
Ten Kites helped Butcombe Group streamline menu management by:
-
Digital Menus: Easily upload and maintain accurate menus online, keeping all platforms consistent and error-free.
-
Printed Menus: Produce print versions that always match digital menus, with simple updates and scheduling.
-
Menu Personalisation: Give exec chefs control over seasonal and local menu tweaks within a standardised framework.
-
Digital Cookbooks: Maintain up-to-date cookbooks with standard and batch recipes, simplifying recipe updates and integration.
-
Efficient Allergen Management: Sync allergen and nutritional data via Procure Wizard and manage allergen matrices to ensure compliance and reliable info for staff and customers.
The Results
Ten Kites delivered major time savings, cut costs and boosted efficiency across the operation.
- 75% Time Savings: “I used to start menus 3-4 weeks before a launch. Now, it’s just one week per area.”
- Cost Savings: No more external designers = reduced costs & faster updates.
- Increased Accuracy: Real-time allergen and nutrition info across all sites.
- Empowered Kitchen Teams: Exec chefs follow a framework but customise menus locally
- User-Friendly Tech: Digital cookbooks make prep info simple and fast to update.
“What I really appreciate about Ten Kites is how intuitive it is. I use it for allergy matrices, cookbooks, and tailoring menus. It just works so well.”
Lily Carden | Menu Implementation Manager