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5 Simple Steps to Transform Your Menu into a Marketing Power Tool

5 Simple Steps to Transform Your Menu into a Strategic Asset

How Marketing Leaders Drive Revenue with Strategic Frameworks and Menu Engineering

TAKE CHARGE & DELIVER MEASURABLE VALUE

Stop being the last team to touch the menu and start being the team that delivers measurable revenue growth and process governance. This is your opportunity to leverage menu engineering science for bottom-line profit and elevate your role as a strategic business leader.

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Why menu ownership matters more than ever

Your menu is the most valuable sales document in your business. But is it performing like a world-class salesperson or just filling space on the table?

Too often, menu ownership gets lost in the shuffle. Initial development sits with the food team, then it’s rushed over to marketing for a review before print. This means you’re missing out on the profit engine it was born to be.

Meet the ‘Menu Geek’

That’s where Annica Wainwright, co-founder of 2Forks, comes in. Known across the industry as the Menu Geek, Annica has turned menu engineering into both a science and an art.

Blending creativity with calculation, a leading voice in data-driven menu design who proves that high-performing menus come from a clear process, solid data, and cross-team collaboration, not just gut instinct.

The Secret to Driving Profit

As the marketing lead, you’re in the perfect position to step up and claim credit for game-changing results. Annica has seen the power of a strategic approach firsthand:

  • Research helped Pizza Pilgrims increase iced tea sales.
  • It drove sales of Rosa’s Thai’s tom yum noodle soup by over 200%.

“A high-performing menu isn’t luck or taste, it’s process, data and collaboration. “

Annica Wainwright | ‘Menu Geek’ and co-founder, 2 Forks

WHAT THIS STRATEGIC FRAMEWORK WILL TEACH YOU

This exclusive guide provides the proven methodology to treat your menu as a strategic asset, not a design exercise.

  • Establish a Repeatable 5 Step Process

    Implement a consistent, 360-degree Menu Development process with realistic timelines and clear accountability to align every menu launch with board-level business objectives.

  • The Science of Market Insight

    Discover how to run deep customer and sales analysis to understand consumer motivation, the foundation for creating twice as many high-profit sales.

  • Strategic Implementation & Tools

    Learn to strategically select the right psychology tools, including strategic pricing and power words, to guide customers to high-margin dishes while preserving brand authenticity.

Download Cheat Sheet

READY TO TURN THE MENU INTO PROFIT?

We’ve distilled Annica’s data-driven methodology into five clear steps that empower you to take charge and demonstrate real value in the boardroom.

Download the Free Cheat Sheet: Annica Wainwright’s 5 Steps to Owning the Menu Process

  1. Establishing a Process (allow at least 16 weeks for an overhaul!) 
  2. Assembling Your Team
  3. Doing Your Research (including the crucial “Menu Matrix” sales analysis) 
  4. Choosing Your Tools Strategically
  5. Testing, Iterating, & Reporting (proving your ROI in the boardroom) 

Stop letting your menu be an underused strategic asset. Grab your free, step-by-step guide and start building the menu that transforms your bottom line.